The benefits sector in Brazil is estimated at around BRL 180 billion (2025), with an expected average annual growth of 9.5% over the coming years (2025–2029). This market is undergoing one of the most significant structural transformations in its history. For many...

Distribution logistics is one of the key competitive pillars in Consumer Goods, especially in the food segment (dry, chilled, and frozen), where specific handling and shelf life are major concerns. Optimizing distribution logistics goes beyond direct logistical costs,...

Pricing is one of the fundamental pillars of business, being decisive for a company's success. When discussing national or regional pricing, several variables must be considered, in line with the commercial and economic objectives of the business. National pricing...

Cross-selling, which consists of offering complementary products or services to existing customers, enables not only revenue growth and an increase in average ticket size, but also strengthens relationships and customer loyalty. For the implementation to be effective,...

Keeping up with technological evolution and pursuing innovation has become a prerequisite for business survival.In telecommunications, society, and business, changes in the way people communicate, interact, produce, consume, transact, and access information are...

Continuing the BFG Consult series “Impacts of the Coronavirus on Business,” we have the opportunity to share with clients, executives, and entrepreneurs our perspective on key topics for overcoming the crisis. Our goal is to propose practical and feasible alternatives...

Consumption habits and customer profiles are constantly evolving. External factors, such as the COVID-19 pandemic, for example, accelerated the adoption of digital channels, which were already experiencing growth driven by technological advances and improved...

We increasingly deal with growing volumes of information and data. Platforms, processing capabilities, AI, management systems, and other tools should therefore directly facilitate decision-making and business success. Why, then, do investments in systems and hardware...

We usually address business challenges, including commercial and sales efficiency, in a structured way, focusing on actions related to processes, technological tools, KPIs, incentives, commission models, and management dynamics. However, in large sales, whether...

Focusing on growth is synonymous with ensuring business survival and long-term sustainability. An organization that is not oriented in this direction runs the risk of stagnation, losing creativity, talent, and financial results.There are several measures that can be...

Especially in mature markets, the effort required to acquire customers is high and usually results in value erosion. New customers tend to accept attractive offers, with discounts and/or benefits, often both, in order to switch providers. In this context, managing the...

Defining M&A as part of the strategy involves different motivations: Accelerated growth; Portfolio diversification; Entry into new markets/segments; Scale and efficiency gains; And others… Regardless of the reasons, there are many risks involved that must be...

Monitoring customer satisfaction is essential to understand how customers perceive our products and services, as well as to gain the opportunity to experience being a customer of our own company (although this is not always possible). Having the awareness that...

Operating call centers is a complex and costly activity. The possibilities of automation and the use of AI help and create opportunities to be captured. The future will remain complex and hybrid, combining automation, AI, and human resources. There will be no path to...

Today, we have become accustomed to news about large layoffs in companies of different sectors and sizes. Cost-cutting driven by business context and market conditions appears as the main justification. Of course, periods of growth, hiring, and acquisitions contribute...

Operational efficiency is a competitive advantage to be achieved. One of the areas with significant potential for improvement is the back office. Reducing back office costs through productivity improvements and process automation enables profitability gains and frees...

The geopolitical context has caused significant impacts on global supply chains, resulting in inflationary pressures, interest rates increases, and higher overall production costs. Managing supplies strategically is therefore essential to the performance of the entire...

Another year begins. Goals are renewed and new challenges are defined. The 2023 scenario appears even more complex for businesses. Internationally, we continue to witness a conflict in Europe, with severe impacts on supply chains and inflationary effects across all...