por Frederico Barbosa | ago 25, 2025 | Articles
Structuring and Operating Commercial Channels Consumption habits and customer profiles are constantly evolving. External factors, such as the COVID-19 pandemic, for example, accelerated the adoption of digital channels, which were already experiencing growth driven by...
por Frederico Barbosa | ago 4, 2025 | Articles
Technological and Management Challenges We increasingly deal with growing volumes of information and data. Platforms, processing capabilities, AI, management systems, and other tools should therefore directly facilitate decision-making and business success. Why, then,...
por Frederico Barbosa | jul 28, 2025 | Articles
Sales Efficiency We usually address business challenges, including commercial and sales efficiency, in a structured way, focusing on actions related to processes, technological tools, KPIs, incentives, commission models, and management dynamics. However, in large...
por Frederico Barbosa | jul 7, 2025 | Articles
Growth Strategies Focusing on growth is synonymous with ensuring business survival and long-term sustainability. An organization that is not oriented in this direction runs the risk of stagnation, losing creativity, talent, and financial results. There are several...
por Frederico Barbosa | jun 23, 2025 | Articles
Customer Base Management and Churn Especially in mature markets, the effort required to acquire customers is high and usually results in value erosion. New customers tend to accept attractive offers, with discounts and/or benefits, often both, in order to switch...
por Frederico Barbosa | jun 2, 2025 | Articles
M&A – A Recipe for Success Defining M&A as part of the strategy involves different motivations: Accelerated growth; Portfolio diversification; Entry into new markets/segments; Scale and efficiency gains; And others… Regardless of the reasons, there are many...
