Fast Moving Consumer Goods
The FMCG sector is undergoing major changes.
Challenges are numerous and complex.
- There are cost pressures in the chain, changes in consumption habits and new formats and sales channels.
- These challenges provide an opportunity to review and define new or adjustments in business models.
- Engaging in digital transformation can be disruptive in the industry – from offer designing, pricing setting and management, to tracking sales and customer inputs/feedback.
- We support companies in the sector in different challenges:
- Digital transformation;
- Pricing;
- Go-to-market;
- Commercial optimization and sales increase (volumes and mix);
- Innovation – offer development and/or operational efficiency;
- New markets entry, development of new segments and geographies;
- Trade investment – strategy and objectives alignment;
- Production level setup – total and mix – to achieve volume, revenue, market share and margin objectives;
- Management of key accounts, channels and sales forces.
