Fast Moving Consumer Goods

The FMCG sector is undergoing major changes.
Challenges are numerous and complex.

  • There are cost pressures in the chain, changes in consumption habits and new formats and sales channels.
  • These challenges provide an opportunity to review and define new or adjustments in business models.
  • Engaging in digital transformation can be disruptive in the industry – from offer designing, pricing setting and management, to tracking sales and customer inputs/feedback.
  • We support companies in the sector in different challenges:
    • Digital transformation;
    • Pricing;
    • Go-to-market;
    • Commercial optimization and sales increase (volumes and mix);
    • Innovation – offer development and/or operational efficiency;
    • New markets entry, development of new segments and geographies;
    • Trade investment – strategy and objectives alignment;
    • Production level setup – total and mix – to achieve volume, revenue, market share and margin objectives;
    • Management of key accounts, channels and sales forces.
contato@bfgconsult.com    |    +55 11 2844 1788 
Avenida das Nações Unidas, 12.495 – 15° andar
 São Paulo-SP   |   04578-000   |  Brasil