Marketing/Sales
Pricing
- Pricing strategies review based on value perception for customers.
- Design of new offer elements and ways of charging.
- Identification of the key attributes for customers buying decision and the respective company positioning.
- Elasticity analysis and quali-quantitative researches to support pricing decisions.
Channel management
- Design of multichannel strategy/operation – aligning offer/segments/ geographies;
- Optimization of commercial investment;
- Design of compensation/commissioning models;
Digital Marketing
- AI solutions to optmize results and productivity;
- Customer experience review on the different channels through digital solutions.
Customer insights and analytics
- Client segmentation;
- Promotions and offer optimization through data analysis
Customer Experience (CLM – Customer Lifecycle Management)
- Analysis and identification of the key processes throughout the customer lifecycle and at the different contact points;
- Operational optimization of customer interactions;
- Design, management and review of loyalty programs;
- Churn reduction plans;
- Customer base development – upselling, cross-selling and profitability actions.
