IoT – possibilities and how to operate in the segment
Keeping up with technological evolution and pursuing innovation has become a prerequisite for business survival.
In telecommunications, society, and business, changes in the way people communicate, interact, produce, consume, transact, and access information are clearly evident.
The Internet of Things (IoT – a network of objects and sensors exchanging data with other devices over the internet) is part of these changes and continues to grow, bringing new solutions and services across multiple sectors.
By 2025, IoT is expected to add $4–11 trillion to the global economy and $50–200 billion to Brazil’s economy.
There are several players in the market, each developing parts of the solutions or specializing in specific industries.
The wide range of IoT possibilities is creating new business and service opportunities, especially related to data, information security, virtualization, and more.
In addition to being new, these are innovative technologies with a high level of customization for different segments and customers, involving a complex infrastructure of resources to enable operations.
There are companies focused on specific parts of IoT solutions, such as smart objects, connectivity, platforms, customization layers, and applications.
In connectivity, the scenario is disruptive, with the number of IoT-connected devices expected to surpass the number of smartphones.
Telecommunications companies play a key role in connectivity, but it is essential that they understand the opportunities and prepare to take part in the ecosystem, or risk being relegated to a secondary role.
Unlike off-the-shelf offerings designed for different segments and customer sizes, IoT solutions and services require customer-specific customization and a partnership-based model with developers.
In this context, strategic planning is essential for operating in IoT, defining focus areas, target segments, business models, and dedicated commercial models and channels.
Without adaptation, large telecommunications operators will not be able to capture the enormous opportunities of this growing and promising IoT segment.
Our experts are ready to help and support you in developing IoT businesses.
Frederico Barbosa
Co-founder / Sr. Partner at BFG Consult Engineer graduated from UFMG, with an MBA from INSEAD (France). Extensive experience in management consulting, with a strong track record across multiple industries and geographies. I help companies overcome challenges and achieve tangible results by driving revenue growth, improving commercial and financial performance, enabling expansion into new markets and offerings, and enhancing customer satisfaction.